Essays about: "Ian Olehed"

Found 1 essay containing the words Ian Olehed.

  1. 1. The Social Dilemma of Moving to a Mass Market

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ian Olehed; [2017]
    Keywords : Strategic Communications; Social Entrepreneurship; Identity; Multi Level Perspective.; Social Sciences;

    Abstract : Social startup wanting to broaden their impact on society needs to move towards a mass market, something that may require an adaptation of its identity. By adapting the identity it can be seen as untrustworthy and unreliable. The choice is to either limit the good it can do for the world, or sacrifice the foundation of what the startup is. READ MORE