Essays about: "Ibrahim Zaaroura"

Found 1 essay containing the words Ibrahim Zaaroura.

  1. 1. Alignment of service characteristics with competitive strategy & customer satisfaction : A Comparative study in fast food industry

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Muneeb Goraya; Ibrahim Zaaroura; [2016]
    Keywords : Competitive strategy; service characteristics; servicescape; service quality; quality; value; customer satisfaction; service industry.;

    Abstract : Competitive strategies are an essential tool for sustainable competitive advantage. Particularly in the service industry, strategy has its significance as it plays a vital role in achieving customer satisfaction. This study investigates alignment of four service characteristics i.e. READ MORE