Essays about: "Ida Kånneby"

Found 1 essay containing the words Ida Kånneby.

  1. 1. Loyalty in e-commerce : Less is actually more

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Emelie Pile; Amanda Sahlin; Ida Kånneby; [2015]
    Keywords : e-commerce; loyalty; customer retention; business-to-business;

    Abstract : Internet has brought new opportunities for companies to do business with each other. The company should focus on increasing loyalty to achieve customer retention and long-term relationships. Today, customer loyalty is critical for the company to survive on the competitive market, especially in the context of e-commerce. READ MORE