Essays about: "Ida Segerqvist"

Found 1 essay containing the words Ida Segerqvist.

  1. 1. Credibility of Green Marketing in the Fast Fashion Industry

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Olivia Hagman; Ida Segerqvist; Sofie Wahlström; [2017]
    Keywords : ;

    Abstract : Purpose - Existing literature about consumer perception has received substantial notice in the field of psychology. However, less is known about consumer perception of green marketing. To address this absence, this thesis aims to investigate how credible consumers perceive green marketing to be, in the context of the fast fashion industry. READ MORE