Essays about: "Ikea analysis"

Showing result 1 - 5 of 141 essays containing the words Ikea analysis.

1. 1. How will services change MNC’s business models under a circular economic background?

   University essay from Göteborgs universitet/Graduate School

   Author : Zhe Yu; [2023-07-19]
   Keywords : Circular Economy; Linear business model; Circular business model; Product-Service system; Business Model Canvas; Product; Service; Value chain; Sustainable;

   Abstract : The subject of this research is to find out how the MNCs can change from a traditional product-oriented business to a more service-oriented business. The study discusses and analysis on three types of product-service systems, under the structure of Business Model Canvas, with consideration of the previous studies, and aims at covering the entire MNC value chain. READ MORE

3. 2. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

4. 3. Developing Guidelines for Proactive Supply Chain Risk Management - A Case Study at IKEA Category Food Logistic Services

   University essay from Lunds universitet/Teknisk logistik

   Author : Isabella Dahlheim; Anna Myhrman; [2023]
   Keywords : Supply Chain Risk Management SCRM ; Proactive SCRM; Risk Management Maturity; Risk Culture; Learnings Lessons Learned ; Multiple Case Study; Design Science Research Approach; Technology and Engineering;

   Abstract : The number of supply chain disruptions has increased over the last couple of years. The Covid-19 Pandemic, blockage of the Suez Canal and Russian invasion of Ukraine are some well-known examples of disruptions. READ MORE

5. 4. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sara Fregert; [2023]
   Keywords : Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

   Abstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE

6. 5. Knowledge Graph Creation and Software Testing

   University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Author : Aishwarya Kyasa; [2023]
   Keywords : RDF; IKEA Approach; RML; Data Transformation; Knowledge Graph Creation.;

   Abstract : Background: With the burgeoning volumes of data, efficient data transformation techniques are crucial. RDF mapping language has been recognized as a conventional method, whileIKEA the Knowledge graph’s approach brings a new perspective with tailored functions and schema definitions. READ MORE