Essays about: "Ilja Johansson"

Found 2 essays containing the words Ilja Johansson.

1. 1. Triggering Factors of Consumer Behavior to Sustainable Consumption : Research of Carsharing in Jonkoping

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Ilja Johansson; Daria Sinichenko; [2010]
   Keywords : carsharing; theory of planned behavior; perceived consumer effectiveness; subjective norms; external factors; environmental concern; attitude; beliefs; intention;

   Abstract : Purpose: To explore and reveal specific factors that affect consumers’ environmental concern, attitude and intention to use carsharing. Background: Due to the current environmental problems especially air pollution, the consumption of sustainable products has developed to be an upcoming trend. READ MORE

3. 2. Sponsorship - Attitudinal Effects of Sponsorship

   University essay from IHH, Företagsekonomi

   Author : Wiktor Jansson; Ilja Johansson; Ali Mehrnoosh; [2009]
   Keywords : attitude change; brand attitude; brand image; brand recall; cognitive consistency; experiment; mere exposure effect; sport sponsorship; Brynäs IF; HV71; Stora Enso.;

   Abstract : Purpose: To investigate how attitudes of hockey supporters change towards a sponsoring company depending on fan type and team commitment. Background: Sponsorship has become a widely accepted and used as a communication tool. In Sweden, sponsoring is a large part of all advertising conducted in the country. READ MORE