Essays about: "Immateriella tillgångar"

Showing result 1 - 5 of 19 essays containing the words Immateriella tillgångar.

  1. 1. Unraveling Paradoxical Tensions in Digital Servitization Ecosystems : A case study in the mining industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Johannes Åström; Jakob Karlelid; [2024]
    Keywords : Digital servitization; Ecosystem; Paradoxes; Tensions; Digital tjänstefiering; Ekosystem; Paradoxer; Spänningar;

    Abstract : Purpose - This study aims to understand what paradoxical tensions arise within an ecosystem when companies collectively pursue digital servitization and how these tensions impact value co-creation. Method -  The study is an explorative single-case study based on the mining industry in Sweden and involves respondents from industry-leading organizations. READ MORE

  3. 2. Sustainable value creation : A case study of a Professional Service Firm

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Alexandra Kapsalis; Andreas Rosén; [2022]
    Keywords : sustainability; value creation; multiple stakeholders; professional service firm; competitiveness; first mover advantage; hållbarhet; värdeskapande; flera intressenter; professionella tjänsteföretag; konkurrensfördelar; först på marknaden;

    Abstract : Today, sustainability has become a central part of every recent global agenda. As the world is establishing a more sustainable path, professional service firms have started setting up new targets and goals to meet the changing demands and regulations of governments, societies, and investors. READ MORE

  4. 3. HR options and their valuation – a case study

    University essay from KTH/Fastighetsekonomi och finans

    Author : Stefanos Nalmpantis; [2022]
    Keywords : Human Resources Options; Human Capital; Real Option Valuation; Personaloptioner; Humankapital; Real Optionsvärdering;

    Abstract : This thesis introduces and discusses the notion that real options theory can be applied to investment decisions when the value lies in human capital. This approach contributes in circumventing traditional problems which arise during valuation of intangible assets. READ MORE

  5. 4. The Creation of an Influencer Marketing Strategy to Favour Growth

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Madeleine Bogg; Amanda Edberg; [2022]
    Keywords : Influencer marketing; social media marketing; marketing; growth; market penetration; market development; product development; diversification; strategy; organic growth; Influencer marketing; social media marketing; marknadsföring; tillväxt; marknads penetration; marknadsutveckling; produktutveckling; diversifiering; strategi; organisk tillväxt;

    Abstract : Today many companies are using influencers in the marketing strategy. However, there is an expressed need for more research on the topic influencer marketing and on how the marketing strategy should be formed in order to match and facilitate the growth of a company. READ MORE

  6. 5. Using Intellectual Property (IP) to increase sustainability impact - An evaluation of a business tool kit for sustainable IP

    University essay from Lunds universitet/Miljövetenskaplig utbildning

    Author : Pia Eklund; [2022]
    Keywords : Intellectual property; sustainability; business tool; Earth and Environmental Sciences;

    Abstract : Intellectual Property Rights, IPR, are tools to incentivize innovation and investment in Research and Development (R&D) to promote growth and are traditionally used for economic interests before environmental and social concerns. The research project IPACST has developed a business tool kit for supporting organizations in designing their IP models to increase environmental and social impact. READ MORE