Essays about: "Impulse buying behavior"
Showing result 1 - 5 of 18 essays containing the words Impulse buying behavior.
-
1. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online
University essay from Umeå universitet/FöretagsekonomiAbstract : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. READ MORE
-
2. Greener Fast Fashion : An analysis of how the interplay between consumers and fashion companies affects the sustainability trend in the fashion industry
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenAbstract : Definitions: Throughout this study, sustainability refers to environmental sustainability which is defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs” (United Nations, n.d.). READ MORE
-
3. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE
-
4. Are our Hedonic Motivation and Emotions Triggered by Influencers’ Monetary Sales Promotions to Impulse Buy Online? : An explanatory study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Social media influencers provide their followers with different monetary sales promotions to increase purchases by the brands they endorse. Hedonic motivation and emotions initiate each other and are fulfilled through consumers' need to act. As a result, monetary sales promotions will encourage consumers to buy unplanned purchases. READ MORE
-
5. “Hurry! Use Summer20 and get 20% off your entire purchase, the offer is only valid for 24 hours” : A quantitative study on to what extent time-limited discount codes on Instagram provided by influencers affect Swedish consumer's impulse buying behavior
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Over the years Instagram has grown successfully to an online platform whereindividuals and companies are constantly present. It has become a marketplace wherecompanies frequently can reach out to their customers with marketing. As a result, thishas created an impact on consumers' impulse buying behavior. READ MORE