Essays about: "In-store co-creation"

Found 5 essays containing the words In-store co-creation.

  1. 1. Amazon: Unwelcome Giant?! : a case study on competitive dynamics developed from Amazon's entry into the Swedish market

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Sarah Gunnarsson; Sofia Lilliehorn; [2021]
    Keywords : Competitive Dynamics; Actor; Reactor; E-commerce; Value Co-creation; Value Appropriation;

    Abstract : For the last months, the Swedish e-commerce market has experienced impacted competitive dynamics followed by the entrance of the US giant, Amazon. This thesis investigated the competitive dynamics that developed after the entrance of Amazon on the Swedish e-commerce market. READ MORE

  3. 2. The Image of IKEA’s Online Portals in Times of COVID-19 With Regards to its CSR and Experiential Marketing- Exemplified by IKEA Austria

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Isabella Kullnig; [2020]
    Keywords : ;

    Abstract : As a response to COVID-19, IKEA Austria is trying to encourage its customers to rediscover their homes via its online shop. It is making an enormous effort to translate the in-store activity to the digital world, so that its customers may still experience an emotional customer journey. READ MORE

  4. 3. Designed by me - Motivations and barriers affecting consumers' willingness to co-create products in the physical store

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Miranda Schüler; Michelle Fee Maier; [2018]
    Keywords : Co-creation; In-store co-creation; New product development; Retailing; Consumer motivation;

    Abstract : Purpose: The rise of e-commerce has caused a dramatic shift in consumer behavior. Therefore, strategies in bricks-and-mortar retailing need to be adapted to ensure the continued relevance of physical stores. The purpose of this thesis work is to discover opportunities for shopper-centric and experience-focused brick and mortar retail in the future. READ MORE

  5. 4. All by myself? - Reluctance towards Digital Devices in Retailing.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Raffaela Fiorini; Nathalie Moser; [2018]
    Keywords : Retail; In-Store Digitalization; Consumer Reluctance; Value Co-Creation; Self- Scanning Devices; Business and Economics;

    Abstract : The purpose of this study is to investigate the barriers of consumer adoption of digital technologies in retail stores. Specifically, this thesis examines the underlying reasons behind consumer reluctance towards the adoption of digital devices in retail stores and how to overcome this customer reluctance towards digital tools in retailing from a consumer perspective. READ MORE

  6. 5. The Co-Creation of Value : -An empirical study of value creation in physical bookstores

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Alexandra Nilsson; Ida Lehtinen; Eleonore Rosenqvist; [2014]
    Keywords : Interaction; Co-creation; Interaction facilitators; Exchange-enablers; Perceived value.;

    Abstract : Purpose: The aim of the research is to investigate what successful booksellers provide in store that increase interaction and thereby enhance perceived value for the customers. Approach: The study is based on a combination of using both quantitative and qualitative data, collected through questionnaire and through face-to-face interviews. READ MORE