Essays about: "In-store music"
Showing result 1 - 5 of 7 essays containing the words In-store music.
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1. Assessing the business opportunity for royalty-free music in public spaces targeting SMEs
University essay from Lunds universitet/ProduktionsekonomiAbstract : The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. READ MORE
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2. Retail In-store Design and Sensory Cues
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Female consumers are powerful purchasers; sensory marketing is regarded as an effective marketing strategy to reach female consumer group. The sensory cues in the cosmetic retail environment can be considered as: layout and lighting effect, the ambient scents diffused, the music playing, and the opportunity to test the cosmetic products. READ MORE
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3. Effect of music on customer's behavior in ourchassing process
University essay from Högskolan i HalmstadAbstract : Marketing is a tool that must always be sharpened to meet the market needs. In a world of constant evolution, marketers are looking for new ways to attract and capture the attention of consumers. The emergence of new forms of marketing makes sales experience increasingly rich and increasingly difficult. READ MORE
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4. The Influence of Store Atmosphere on Shoppers’ Impulse Purchasing Behavior
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Background The forms of retailing can be divided into store retailing and non-store retailing. It is necessary for retailers who base their business in the fixed locations to conduct in-store marketing in the physical environment to enhance sales performance. READ MORE
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5. Soundtrack of Consumption : An exploratory study of Spotify playlist’s potential use for commercial purposes.
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : There are not a lot things that can be enjoyed by so many people as music. It is one of the few activities that crosses cultures, generations, social classes and languages. Music is also a natural part of marketing and is used in a variety of ways such as commercials, in-store music, brand collaborations and more. READ MORE
