Essays about: "Incongruent Consumption"

Found 2 essays containing the words Incongruent Consumption.

1. 1. Cognitions, Conflicts & Consumption : Work CSR congruence and employees’ cognitions and rationalization in the fair fashion industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Sara Fransson; Ina Müller; [2020]
   Keywords : Corporate Social Responsibility; Cognitive Dissonance; Fair Fashion; Corporate Social Responsibility; Kognitive Dissonanztheorie; Nachhaltige Mode; Corporate Social Responsibility; Kognitiv Dissonans; Rättvist Mode;

   Abstract : Background: The world faces a consumption crisis. The fashion industry in particular is a branch in which excessive consumption patterns are present. Consumers have intentions to consume products that are more sustainable but often do not purchase accordingly; this is commonly called the CSR-consumer paradox. READ MORE

3. 2. BAR SYMBOLISM - Do you know how your bar choice affects others' impressions of you?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Charlotte Ekelund; [2011]
   Keywords : Bar Symbolism; Incongruent Consumption; Self-branding; Stockholm Stereotypes; Impression;

   Abstract : It is well known that our consumption, especially material such, influences our personal images. Less is known about how our service choices impact on others' impressions. Even less is known about what others think of us when one of our consumption choices is incongruent to the remaining, stereotypical choices. READ MORE