Essays about: "Information system strategy implementation and development 2007"

Found 1 essay containing the words Information system strategy implementation and development 2007.

  1. 1. Implementation of an IT based Marketing information system in a high tech company: MBA-thesis in marketing : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Magnus Ahlstedt; [2007]
    Keywords : Marketing information system; MkIS; Implementation; Marketing communication; Strategy;

    Abstract : Aim: The aim of this thesis has been to try to answer the question of how an IT based marketing information system support the formation of business and product related strategies and when and how such a system should be integrated in a company Method: Analytical meta-study of published literature condensed through a SWOT analysis and combined with a qualitative evaluation of questionnaires directed to companies with experience of developing and implementing marketing information systems. Result & Conclusion: Company size and market volatility decides the time of implementation of a marketing information system. READ MORE