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1. 1. "The question is how to use it?" - a qualitative study of Swedish banks and social media

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Ingrid Oscarsson; Lovisa Wernsten; [2013-07-16]
   Keywords : Social media; Facebook; Swedbank; SEB; Handelsbanken; Nordea; interaction; organization; transparency; confidence;

   Abstract : Social media have made it possible for companies and customers to have an open dialogue with each other, where people have the opportunity to participate in discussion in the public debate. This multi-way communication lets customers contribute with ideas and opinions and in return companies receive feedback and can develop real-time demand products and services (Grafström et. READ MORE