Essays about: "Inorganic eWOM"
Found 1 essay containing the words Inorganic eWOM.
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1. The effect of eWOM components on brand attitude and purchase intention : A cross country study between Germany and Sweden
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : In today ́s technical environment people are surrounded by information. The revolution of the Internet provides consumers with different channels where product information can be found and consumed. READ MORE
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