Essays about: "Interactive Viral Campaign"

Found 1 essay containing the words Interactive Viral Campaign.

  1. 1. Triggering Factors for Word-of-Mouth : A case ctudy of Tipp-Ex's viral marketing campaign

    University essay from IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership); IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Richard Blomström; Emilia Lind; Frida Persson; [2012]
    Keywords : Interactive Viral Campaign; Word-of-Mouth; Tipp-Ex; Motivations; Emotional Involvement;

    Abstract : Purpose: The aim of this Bachelor Thesis is to explore what makes an interactive viral marketing campaign effective in terms of Word-of-Mouth. Background: With the growth of Internet, a new force of marketing has developed where the consumer is more involved in the marketing process. READ MORE