Essays about: "Internal Marketing Mix"

Showing result 1 - 5 of 12 essays containing the words Internal Marketing Mix.

1. 1. International Sustainable Marketing Strategy - A multiple case study of Swedish multinational companies within the apparel industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Andrea Poth; Miriel Sissonen; [2021-11-01]
   Keywords : sustainable marketing; international marketing; international business; international sustainable marketing strategy; apparel industry;

   Abstract : The growing awareness from both consumers and companies of unsustainable operations in many industries has led marketers to incorporate sustainability into their marketing practices. Unsustainable operations can especially be seen in the apparel industry, which is ranked as the second most unsustainable industry in the world. READ MORE

3. 2. How firms can reduce the risks with fixed price contracts

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Alexander Aniol; [2017]
   Keywords : ;

   Abstract : Firms have had difficulties in dealing with the risks that occur when providing fixed price contracts (FP) for both small – scale and large – scale projects to involved customers. This is general for the most companies surveying customers with the development for a product or service in the IT – industry. READ MORE

4. 3. Justifications of private actors in the provision of welfare services to vulnerable populations

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Anna Maheu; [2017]
   Keywords : Marketization; Employment; Welfare State; Justification; Criticisms;

   Abstract : The support and matching program is a unique case of marketization of job-brokerage by the Swedish Public Employment Service since 2007. This program impacts especially the foreign-born population facing disproportionate unemployment rates in Sweden. READ MORE

5. 4. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
   Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

   Abstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE

6. 5. The Relationship between Standardization/Adaptation and Performance : An Empirical Study on E-commerce Firms

   University essay from Institutionen för marknadsföring (MF)

   Author : Oliver Göransson; Björn Sahlquist; [2013]
   Keywords : International marketing strategy; standardization; adaptation; export performance contingency perspective; e-commerce;

   Abstract : The pace of globalization has increased over the last decades due to liberalization of trade policies, ease and stability of monetary systems as well as advances in transportation and information technology. Among those who have capitalized on these advances, e-commerce firms can be found. READ MORE