Essays about: "Internal communication theory ikea"

Found 2 essays containing the words Internal communication theory ikea.

1. 1. Digital is the new normal : -      The effects of Digitalization on the IKEA organization in Digitally Advanced Markets

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Tobias Haraldsson; David Johansson; Måns Lilja; [2020]
   Keywords : Digitalization; Digitalisering;

   Abstract : Digitalization has transformed our society and reshaped the way that people live their life. It has affected our personal lives but also created a new business climate which most companies have embraced in order to survive. IKEA are one of many companies which have decided to embark on a digital journey and re-shape their business strategy. READ MORE

3. 2. ICOM : A study on leadership and feedback within a communication company

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Camilla Englund; Anna Wredenberg; Linnéa Hallberg; [2010]
   Keywords : Authentic leadership; transformational leadership; feedback; performance review; ICOM and IKEA;

   Abstract : Background IKEA Communications (ICOM) is IKEA’s communication company which creates communication tools, such as the IKEA catalogue and brochures. The company also functions as IKEA’s internal communication agency. In 2008, ICOM went through a reorganization adopting a matrix structure. READ MORE