Essays about: "International market re-entry"
Found 2 essays containing the words International market re-entry.
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1. Bouncing back to the global market : How international heritage affects the re-internationalization process of Portuguese and Swedish SMEs
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Globalization has driven the internationalization of both SMEs and large enterprises and has caused new opportunities and challenges to emerge. As a result of these new challenges, such as increased foreign competition, or due reasons such as lack of international experience, change in strategy, or dissatisfaction about their performance, many internationalized firms withdraw from their international operations. READ MORE
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2. International linkages and sunk costs of exporting
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : Trade costs and sunk export costs play a crucial role in defining trade flows between countries and, directly, affect firms’ strategic decisions in terms of international expansion. Trade costs include all the costs attached to a delivery of good to a final user and, thus, incorporate transportation costs, policy barriers, information costs, contract costs and currency costs. READ MORE