Essays about: "Internationalization service company"

Showing result 1 - 5 of 17 essays containing the words Internationalization service company.

1. 1. Born Digitals internationalization - the challenges and success factors from a business model perspective

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Alva Beckman; Caroline Claesson; [2023]
   Keywords : Born Digitals; Internationalization; Value Capturing; Value Delivery; Value Creation;

   Abstract : The new phenomena, Born Digitals, is rapidly growing in the international business landscape. However, academics are still lacking knowledge about what success factors and challenges these firms may face during an international expansion. READ MORE

3. 2. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Aamna Minhas; Sanna Emilsson; [2022]
   Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

   Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

4. 3. What Healthtech Companies Should Consider When Entering the UK Healthcare Market

   University essay from Lunds universitet/Innovationsteknik

   Author : Lovisa Hökstrand; Ella Björklund; [2022]
   Keywords : UK healthcare; NHS England; healthtech; internationalization; market entry; market barriers; Technology and Engineering;

   Abstract : Healthcare systems around the world are facing a multitude of challenges, mostly because of aging populations. The Covid-19 pandemic put further strain on the sector and has left many countries with a backlog of medical procedures, which further exacerbates the issues. READ MORE

5. 4. Internationalization Barriers in the Healthtech Industry : A study of barriers that business-to-business Software-as-a-Service healthtech companies experience when expanding organically from Sweden to other European markets

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Julie Salicath Aasen; Sara Samie Ghafarokhy; [2022]
   Keywords : Barriers; Expansion; Internationalization; Healthtech; Software-as-a-Service; Business-to-Business; Barriärer; Expansion; Internationalisering; Healthtech; Software-as-a-Service; Business-toBusiness;

   Abstract : As a result of the aging and growing population in Europe, the demand for healthcare services continues to rise. It is therefore important to streamline the healthcare sector to manage the growing demand. One way to do this is by implementing digital-health solutions. READ MORE

6. 5. Soft Service Firms: A deep dive into foreign entry mode decisions

   University essay from Lunds universitet/Produktionsekonomi

   Author : Per Ågren; Carl Dalerstedt; [2020]
   Keywords : Foreign market entry mode; Internationalization theory; Entry mode; Entry mode decision; Soft service; Internationalization; Wholly owned subsidiary; Franchise; Joint venture; Licensing; Technology and Engineering;

   Abstract : With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. READ MORE