Essays about: "Internationalization strategic"

Showing result 1 - 5 of 68 essays containing the words Internationalization strategic.

1. 1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

3. 2. Internationalization of Digital Firms from Emerging Markets - Multiple Case Study Based on Chinese Digital Firms

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Jianfeng Yang; Manying He; [2023]
   Keywords : Digitalization; Digital Firms; Emerging Market; Internationalization;

   Abstract : Digitalization has reshaped the internationalization process of most firms, especially giving a new way for digital firms. Most of the previous research was based on the internationalization of developed countries, and the perspectives of emerging markets were relatively limited, and digital firms were also no exception. READ MORE

4. 3. Elite Education for the People? : Nuances of the International Baccalaureate Diploma Program in Polish High Schools

   University essay from Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningsstudier

   Author : Paulina Kucharska; [2023]
   Keywords : Public Education; International Baccalaureate; IB; Internationalization of Education; Educational Trajectories; Educational Strategies; Symbolic Capital;

   Abstract : The International Baccalaureate (IB), a private curriculum associated largely with exclusive education for transnationally mobile upper classes, has recently began to quietly enter public, national education systems, offering its alternative, elite schooling in tuition-free state institutions. This paper explores the nuanced case of Poland, where IB diploma program is offered as one of the tracks within state schools, existing side-by-side and competing with the national curriculum. READ MORE

5. 4. Navigating Turbulent Waters : Exploring SME strategies for internationalization amidst Global Bank Crisis

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Agnes Olson; Hannah Samuelsson Flink; [2023]
   Keywords : Internationalization Process; Strategies; Risk Management; Crisis Management; SMEs; Financial crisis; Bank crisis; Resilience;

   Abstract : The global bank crisis between 2008 and 2013 posed a great threat against many organizations globally, especially towards small-medium enterprises (SMEs), which several researchers have investigated through quantitative studies. However, few studies have explored the strategic decisions made by SMEs regarding internationalization processes and international work during this time, beyond numbers. READ MORE

6. 5. Navigating the Land of Opportunity : How US Host Country Conditions and Firm Internal Factors Shape Internationalization Strategies of Swedish Firms

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Carl Hedberg; Christian Villasana; [2023]
   Keywords : Entry Modes; Internationalization; Internal Factors; Host Country Conditions; Entry Mode Strategy; Dissemination Risk; Control; Resource Commitment; Culture; Market Attractiveness; Legal Environment; Uncertainty;

   Abstract : Multinational corporations (MNCs) encounter intricate challenges as they expand their global presence, which demands strategic decision-making. The selection of an entry mode significantly impacts various aspects of a firm's operations, stakeholder relationships and long-term performance. READ MORE