Search for essays about: "Internationell Marknadsföring"

Found 3 essays containing the words Internationell Marknadsföring.

2. 1. Bank’s Money Transfer Service in Sweden : Qualitative study of Swedbank, Nordea and Handelsbanken

   University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Quang Luong; Yulia Kristensson; [2008]
   Keywords : Money Transfer Service; Customer Relationship Management; Customer Relationship Communication; Diaspora; Service Management; Remittance; Utlands betalningar; Betala utomlands; Kundrelationer och Kundkommunikation; Diaspora; Kundservice hantering och Remissa;

   Abstract : The flows of money from Diasporas or immigrants to their countries of origin (i.e. remit-tance) have become a more and more important source of income for their families and relatives in their home countries. ‘Remittances are the largest source of external financing in many poor countries. READ MORE

4. 2. The Global Effect of the Glaxo Case : The Increase of Transfer Pricing Conflicts between the OECD and the US

   University essay from Högskolan i Jönköping/IHH, Rättsvetenskap; Högskolan i Jönköping/IHH, Rättsvetenskap

   Author : Camilla Hallbäck; Sara Gustafsson; [2008]
   Keywords : Transfer Pricing; Marketing Intangibles; The Arm s Length Principle; The Pharmaceutical Industry; Internprissättning; immateriella tillgångar; armlängdsprincipen; läkemedelsbranschen;

   Abstract : This master’s thesis compares the OECD transfer pricing recommendations with the transfer pricing rules of the US. The main focus is the ethical pharmaceutical industry and intangible property, in particular marketing intangibles. READ MORE

5. 3. Foreign Market Analysis : Should Oriflame Enter France?

   University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Michael Tunbjer; Marion Jarne; [2006]
   Keywords : Foreign Market Analysis; Foreign Market Selection; International Marketing; 5 Cs; Oriflame; Direct Sales; French Market of Direct Sales; Utländsk Marknadsanalys; Val v Utländska Marknader; Internationell Marknadsföring; 5 C; Oriflame; Direktförsäljning; Franska Marknaden för Direktförsäljning;

   Abstract : The global marketplace today encompasses 6 billion people. Many companies are beginning to see themselves as international rather than national acting on a global arena. An essential aspect of going abroad is to know where to go and why to go there. READ MORE