Essays about: "Internet Banking Marketing Strategy"

Found 2 essays containing the words Internet Banking Marketing Strategy.

  1. 1. Swedbank versus Rabobank : A Comparison of The Services Marketing Mix

    University essay from Institutionen för ekonomi

    Author : Wesley van der Deijl; [2008]
    Keywords : Swedbank; Rabobank; Services; Marketing Mix; Comparison;

    Abstract : Aim: This thesis has been conducted after approval of Swedbank, for comparing their services with those of Rabobank. The study aimed finding differences between Swedbank’s and Rabobank’s services. READ MORE

  3. 2. Internet Banking in Greece : Development, Evaluation and Perspectives

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Andreas-Nikolaos Papandreou; [2006]
    Keywords : Internet banking; e-banking; online banking; distribution channel; financial services; Greece;

    Abstract : Revolutionary developments in marketing, information and communications technology continue to transform the banking and financial industry. Distribution of banking services through the Internet is an important part of this transformation. READ MORE