Essays about: "Internet Meme"

Showing result 1 - 5 of 13 essays containing the words Internet Meme.

1. 1. Meme marketing’s effect on brand recall and sharing intention

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : William Fryklund; Erik Stenlund; [2023]
   Keywords : Meme marketing; brand recall; sharing intention;

   Abstract : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. READ MORE

3. 2. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Ida Andersson; [2023]
   Keywords : Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

   Abstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE

4. 3. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Shuqiao Yang; [2023]
   Keywords : meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

   Abstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE

5. 4. Finding duplicate offers in the online marketplace catalogue using transformer based methods : An exploration of transformer based methods for the task of entity resolution

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Robert-Andrei Damian; [2022]
   Keywords : Transformers; Language Models; Deep Neural Networks; Entity Resolution; Duplicate Detection; Entity Matching; Record Linkage; Contrastive Learning; e-commerce; Transformers; Modèles de langage; Apprentisage en profondeur; Résolution d’entité; Détection de doublons; Apprentisage contrastif; commerce électronique; Transformers; Språkmodeller; Djupinlärning; Entitetserkännande; Dubblettdetektering; Entitetsmatchning; Rekordkoppling; e-handel;

   Abstract : The amount of data available on the web is constantly growing, and e-commerce websites are no exception. Considering the abundance of available information, finding offers for the same product in the catalogue of different retailers represents a challenge. This problem is an interesting one and addresses the needs of multiple actors. READ MORE

6. 5. $GME To The Moon : Mapping Memetic Discourse as Discursive Strategyin Reddit Trading Community r/WallStreetBets during the GameStop Short Squeeze Saga

   University essay from Stockholms universitet/JMK

   Author : Simon Olofsson; [2021]
   Keywords : internet memes; memetic discourse; Reddit; r wallstreetbets; WSB; GameStop; GME; meme stock; memestock; short squeeze; activist trading; social movements; connective action; critical discourse analysis; CDA;

   Abstract : As social media has emerged to become a key site for contemporary communications and cultural production, the internet meme has penetrated every level of social networking online. Albeit being a global phenomenon with pervasive discursive power in a number of fields ranging from humour to international politics and cyber warfare, comparatively little research has been made into how internet memes work on the discursive level of identity formation and their influence on the formation of internet-based social movements. READ MORE