Essays about: "Internet memes"

Showing result 1 - 5 of 16 essays containing the words Internet memes.

  1. 1. Goncharov and Collaborative Storytelling : How Tumblr Invented a Fake Martin Scorsese Movie

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Anna Birna Turner; [2023]
    Keywords : goncharov; tumblr; transmedia; storytelling; ARG; social media; fandom;

    Abstract : Online fandoms are capable of various feats; from influencing the TV shows they watch to funding half-baked convention scams, Tumblr fandoms in particular are infamous across the internet. Their chaotic and intense nature simultaneously leads to intense bouts of creative activity, pumping hundreds of thousands of fan works into the Tumblr ecosystem every year. READ MORE

  3. 2. Meme marketing’s effect on brand recall and sharing intention

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : William Fryklund; Erik Stenlund; [2023]
    Keywords : Meme marketing; brand recall; sharing intention;

    Abstract : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. READ MORE

  4. 3. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ida Andersson; [2023]
    Keywords : Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

    Abstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE

  5. 4. Chaos Magick, Discordianism and Internet Trolling : An investigation into subversive postmodern techniques online and offline

    University essay from Högskolan i Gävle/Religionsvetenskap

    Author : Rikard Friberg von Sydow; [2023]
    Keywords : Chaos magick; discordianism; trolling; information society; postmodernity; digital humanities; doxing; William S Burroughs; sigils; memes;

    Abstract : In this thesis, the practice of Chaos magick and the practice and mythology of Discordianism are compared to different subversive techniques used in internet culture and specifically in internet trolling. Chaos magick is described from the sigil-making of Austin Osman Spare through the playbacks of William S Burroughs to contemporary practitioners. READ MORE

  6. 5. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Shuqiao Yang; [2023]
    Keywords : meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

    Abstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE