Search for essays about: "Iran"
Showing result 1 - 5 of 107 essays containing the word Iran.
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1. Application of Brand Personality Scalein automobile industry: the Study of SAMAND'S Brand Personality Dimensions
University essay from Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industrial marketing and e-commerceAbstract : This research has empirically measured the SAMAND's (IranKhodro's manufactured car brand) brand personality in Iran, by using the five-dimension Brand Personality Scale developed by Aaker (1997) as a framework. So according to this framework which was originally conducted in 42 items (42 personality attributes)clustered in five personality dimensions and had been tested in different countries and industries, we prepared a questionnaire translated in Persian, and used the back translation method. READ MORE
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2. Identifying barriers and enablers for adoption of e-contracting in B2B market in Iran
University essay from Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industrial marketing and e-commerceAbstract : Electronic business in general and electronic-contracting in particular are rapidly gaining global attraction. Business over Internet provides major cost savings, enhances efficiency and increases productivity. Iran faces major traditional and cultural barriers adapting e-way of doing business. READ MORE
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3. Critical factors of brand equity in HVAC industry in Iran
University essay from Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industrial marketing and e-commerceAbstract : The situations of business in global market are changing rapidly andcompanies strive to differentiate themselves from their competitors. Toachieve this goal, one of the most effective ways is differentiation throughbranding. While the brand and its management have dominated the consumermarkets, business to business branding is in the infancy phase. READ MORE
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4. Investigating website success in the context of e-recruitment : an analytic network pProcess (ANP) approach
University essay from Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industrial marketing and e-commerceAbstract : Objective of this thesis is to find out relative importance of websitesuccess factors in selecting the most preferred e-recruitment website byidentifying different relative importance of each website success factors andpriority of alternative websites across e-recruitment domains in Iran. Thisstudy is concerned with users of two e-recruitment websites in Iran,www. READ MORE
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5. A Comprehensive Survey to Identify System Concepts & ICT Requirements of IRAN Intelligent Transportation System (IRAN ITS)
University essay fromAbstract : This thesis report describes the survey carried out in order to study the ITS practices in Sweden and Europe and indentifying their successes and failures as well as technical specifications. Furthermore, a requirement analysis work has been taken into account to identify the needs and requirements of ITS development in Iran from both business and technical aspects. READ MORE