Essays about: "Irfan Ameer"

Found 1 essay containing the words Irfan Ameer.

  1. 1. Brand Value Creation Through Stakeholders

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Irfan Ameer; Maryam Javanmashmool; Amir Javanmashmool; [2010]
    Keywords : brand value creation; stakeholders role in brand value; new branding techniques; PSO; stakeholders brand value model; richard jones model; power of stakeholders;

    Abstract : In this modern era of marketing, brand management is the widely discussed topic and has proved its importance in the 21st century. In the past, brand value was mainly associated with the customers only. However, recent researchers identified its importance into non- customer areas. READ MORE