Essays about: "Ismail Sekkat"

Found 1 essay containing the words Ismail Sekkat.

  1. 1. Implementation of Customer Relationship Management in the Cloud : The example of SMEs through a multiple case study analysis

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Benjamin Masset; Ismail Sekkat; [2011]
    Keywords : Customer Relationship Management; Cloud Computing; CRM; On-demand software; hosted software; Software as a Service; SaaS; implementation; migration; SMEs; risk; practical guide; roadmap; Salesforce;

    Abstract : Purpose: The aim of this thesis is to build a practical guide to get a clear understanding about the implementation process of Customer Relationship Management in the cloud within Small. It also describes the different concepts that are Customer Relationship Management, Cloud computing and CRM in the cloud, especially related to the SMEs, in order to have a great insight that gives the opportunity to implement successfully this paradigm. READ MORE