Essays about: "Italian fashion industry"

Found 5 essays containing the words Italian fashion industry.

  1. 1. When COVID-19 changes the rules: Interplay of innovation and crisis in the Luxury fashion industry : A Case Study of an Italian Fashion Brand: Herno

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : ELEN ASLANYAN; LIVIAN PESIGAN; [2021]
    Keywords : Innovation; crisis; COVID-19; digital transformation; luxury fashion industry; after-crisis impact; Innovation; kris; COVID-19; digital omvandling; lyx modebranschen; påverkan efter krisen;

    Abstract : The research study aims to delve deeper into analyzing the interplay between crisis and innovation to delineate the key drivers influencing innovation during the crisis. The literature review discusses innovations during the time of crisis and how they become long-term changes with systemic effects for the companies. READ MORE

  3. 2. Crisis Communication and the Fashion Industry : Image Repairing in Racially Charged Crises

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Ellinor Näslund; [2020]
    Keywords : crisis communication; social media; twitter; blackface; fashion; image repair; Benoit;

    Abstract : This thesis brings the study of crisis communication on social media into the studies of the creative industries and the fashion industry. The aim of this study is to investigate the crisis communication of the two Italian high fashion brands Prada and Gucci to see if there are any differences in the way they communicated during two racially charged crises. READ MORE

  4. 3. The emperor’s old clothes : a consumer behaviour-based case study on second-hand clothing as a sustainable fashion consumption practice in Italy

    University essay from Lunds universitet/LUCSUS

    Author : Ilaria Tafuri; [2017]
    Keywords : fashion; consumers’ behaviour; Italy; second-hand clothes; slow fashion; sustainable clothing; sustainability science; Social Sciences;

    Abstract : The current fashion system known as Fast Fashion (FF) is responsible for severe environmental and social impacts. Fashion democratisation has increased consumers’ appetite for new trends, leading fashion companies to design an increasing number of collections per year. READ MORE

  5. 4. Made in Italy

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Hanna Mölne; Stina Lamm; [2013]
    Keywords : Italian fashion industry; Made in Italy; Nation branding; Craftsmanship; Delocalisation; Griffe; Country-of-Origin; Starlight Effect; Made in;

    Abstract : This paper investigates how professionals within the Italian fashion industrycollaborate and communicate to develop the nation brand Made in Italy. Theproblem of brand confusion, which occurs when the different parties within anation does not cooperate towards a distinct brand message, is analysed. READ MORE

  6. 5. COO - How do they do? : Swedish Fashion Brands' Exploitation of the Country-of-Origin Effect

    University essay from Ekonomihögskolan, ELNU

    Author : Anna Riberth; Sofia Ericsson; [2012]
    Keywords : Country-of-Origin; Country-of-Design; Country-of-Manufacturing; Country cues; Stereotyping; Sweden; Branding; Competitive advantages; Storytelling; Scripting;

    Abstract : Background: Some brands have reached popularity much because of their origin and the "made-in" label can possibly generate a positive differentiating effect to the brand. Adequate examples are the British Burberry or the Italian Gucci, the French Chanel or the American Apple. READ MORE