Essays about: "JOHANNA AHLÉN"

Found 1 essay containing the words JOHANNA AHLÉN.

  1. 1. From likes to commitment : a case study of micro companies’ social media usage

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : JOHANNA AHLÉN; FANNY BENGTSSON; [2013]
    Keywords : Social media; Communication; Micro company; Fashion retail industry; Digital marketing; Sport and outdoor industry;

    Abstract : The purpose with the thesis is to identify, analyze and present the problems micro companies in the Swedish fashion and sport industry are facing when using social media as a communication tool in their marketing activities. Also relevant digital communication channels have been investigated and presented. READ MORE