Essays about: "Jan-Moritz Witter"
Found 1 essay containing the words Jan-Moritz Witter.
-
1. Branding of two-sided online marketplaces : An integrative model to comprehend the reciprocity within vlaue creation and branding of two-sided online marketplaces
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: Online marketplaces constitute one of the most successful business innovations of the Web 2.0. Nonetheless so far no branding theory has been connected to the topic of two-sided online marketplaces. READ MORE
Result pages:
1