Essays about: "Jan-Moritz Witter"

Found 1 essay containing the words Jan-Moritz Witter.

  1. 1. Branding of two-sided online marketplaces : An integrative model to comprehend the reciprocity within vlaue creation and branding of two-sided online marketplaces

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jan-Moritz Witter; Thomas Sabathier; [2017]
    Keywords : Two-sided Online Marketplace; Platform; Branding; Value Creation; Reciprocity; Model;

    Abstract : Background: Online marketplaces constitute one of the most successful business innovations of the Web 2.0. Nonetheless so far no branding theory has been connected to the topic of two-sided online marketplaces. READ MORE