Essays about: "Jasenko Arsenovic"

Found 2 essays containing the words Jasenko Arsenovic.

1. 1. Big Data: A Toll for all Strategic Decisions : A Study of Three Large Food and Beverage Processing Organizations

   University essay from Högskolan i Jönköping/IHH, Informatik

   Author : Jasenko Arsenovic; [2015]
   Keywords : Strategy; Internal Strategy; External Strategy; Competitive Strategy; Corporate Strategy; Big Data; Knowledge Based View; KBV ; Resource based view RBV ; External Environment; Internal Environment; Content Analysis; Empirical;

   Abstract : I will look at what impact big data have had on the managerial strategic decisions in the food and beverage industry. This in order to understand the complexity and theory of organizational strategic management, an effort to define the contemporary strategic theory into a holistic conceptual model is done through a literature review on organizational strategy. READ MORE

3. 2. Creativity in the digital world of Advertising. : A study within the Swedish advertising agencies.

   University essay from Ekonomihögskolan, ELNU

   Author : Jasenko Arsenovic; Kristian Gjurovski; [2012]
   Keywords : Creativity; Internet; trust; quality; teams; advertising;

   Abstract : AbstractMaster thesis in marketing at the Linnaeus University School of Businessand Economics in Växjö, spring 2012. Authors: Kristian Gjurovski & Jasenko Arsenovic Examinator & Tutor: Mosad Zineldin Title: Creativity in the digital world of Advertising - A study within the Swedishadvertising agencies. READ MORE