Essays about: "Jean-baptiste Rival"

Found 1 essay containing the words Jean-baptiste Rival.

  1. 1. The Use of Viral Marketing in Politics : A Case Study of the 2007 French Presidential Election

    University essay from IHH, Företagsekonomi

    Author : Jean-baptiste Rival; Joey Walach; [2009]
    Keywords : Presidential Election; Buzz; viral marketing; word-of-mouth; France;

    Abstract : The aim of this study is to explore the implementation of viral marketing in Politics. We led a case study in order to discover how viral techniques were used to promote candidates running for the 2007 French election. The review of previous research provided learning about the use of new communication methods in electoral campaigns. READ MORE