Essays about: "Jery Fuller"

Found 1 essay containing the words Jery Fuller.

  1. 1. The cultural creation of affect amongst vegan consumers: An ethnographic analysis of online consumption communities

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Jery Fuller; [2016]
    Keywords : Affect theory; consumer culture; vegan consumption; netnography; online consumption communities; Social Sciences;

    Abstract : This thesis addresses a critical research gap in understanding vegan consumer culture and problematizes dominant theory on consumer culture by establishing the cultural importance of affect towards consumption. These goals are researched in tandem by exploring affective expressions and creations of affective orientations amongst vegans in online consumption communities. READ MORE