Essays about: "Jesper Gunnarsson"

Showing result 1 - 5 of 6 essays containing the words Jesper Gunnarsson.

  1. 1. Evaluation of using bioplastics for lab consumables

    University essay from Uppsala universitet/Institutionen för materialvetenskap

    Author : Lovisa Mäepea Nilsson; Emelie Gunnarsson; Sara Mardini; Fartun Nuur Yusuf; Jesper Nyström; [2022]
    Keywords : bioplastics; Biotage; sustainability; green washing; biopolymers; PLA; bio-based; environment; PHA; PP; PE; chemical properties; bioplaster; hållbarhet; bio-polymerer; bio-baserad; miljövänlig;

    Abstract : The use of plastic has increased markedly in recent years which has led to more fossil fuels being used and more plastic in nature. This is a literature study that researches on how bio- based plastics can be used instead of plastics made from fossil fuels. READ MORE

  3. 2. The Odd Couple

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jesper Gunnarsson; Lukas Morneweg; [2022]
    Keywords : Unconventional Brand Collaborations; perceived fit; brand partnerships; consumer culture perspective; Gen Z; Business and Economics;

    Abstract : The purpose of this research is to explore the phenomenon of Unconventional Brand Collaborations from a consumer culture perspective and discover the factors that make them appealing to Gen Z. Hence, this study aims to give another perspective than the one given by previous literature on brand collaborations, which emphasizes the need for a high perceived fit between the parent brands. READ MORE

  4. 3. Prediction of quote acceptance in a B2B environment using Random Forests and Gradient Boosting Machines

    University essay from Lunds universitet/Matematisk statistik

    Author : Jesper Gunnarsson; Jacob Tyrberg; [2021]
    Keywords : B2B; pricing; Random Forest; Gradient Boosting; calibration; feature engineering; Mathematics and Statistics;

    Abstract : For a business to be as successful as possible it needs a sound pricing strategy. A B2B environment allows the business more freedom to tailor each quote to maximize the performance.In order to do this, proper understanding of how probable a quote is to succeed is crucial. READ MORE

  5. 4. The Visit of an Unexpected Friend

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sophie Johansson; Jesper Gunnarsson; Madeleine Erikson; [2021]
    Keywords : Unexpected Collaborations; Unexpected Fit; Storytelling; Brand Personality; Brand Heritage; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to explore the phenomenon of unexpected collaborations between brands. Methodology: This paper follows a qualitative research approach. The research is centered around a multi-case study based on secondary data. READ MORE

  6. 5. Storytelling som marknadsföringsstrategi för en hållbar innovation : en berättelse om flerbostadshus i trä

    University essay from SLU/Dept. of Economics

    Author : Jesper Kollberg Dahlström; Moa Gunnarsson; Stina Laggren; [2017]
    Keywords : hållbar innovation; hållbar marknadsföring; storytelling; byggindustrin; flerbostadshus byggda i trä; cirkulär- och biobaserad ekonomi; bryta en norm;

    Abstract : Den globala uppvärmningen tillsammans med en allt snabbare resursförbrukning till följd av en växande population innebär att det inte längre är hållbart för företag att använda den linjära ekonomiska modellen” take-make-dispose”. Den ekonomiska modellen som har dominerat företagsstrukturen sedan den industriella revolutionen. READ MORE