Essays about: "Jessica Hedin"

Found 4 essays containing the words Jessica Hedin.

  1. 1. Transferring components of brand loyalty in a brand extension scenario within FMCG

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jessica Hedin; [2016]
    Keywords : Brand loyalty; Brand extension; Category fit; FMCG; Affective relations;

    Abstract : Brand managers within FMCG are continuously looking to capitalize on strong brands to grow their business. Strategies involving brand extension activities have become increasingly popular, as it allows brand managers to build on already established consumer-brand relations to increase cross-selling. READ MORE

  3. 2. The management of supplier relationships for medium sized retail companies: a three-dimensionalsegmentation model

    University essay from KTH/Industriell Management

    Author : JESSICA BJÖRK; HANNA HEDIN; [2015]
    Keywords : Strategic sourcing; supplier segmentation; supplier relationship management; Strategic sourcing; supplier segmentation; supplier relationship management;

    Abstract : Companies have limited human, financial and technical resources, which makes it crucial toallocate them in an efficient way in order to stay competitive in today's market. One way of doing this is to classify a company's suppliers into different categories, and differentiate the management of each supplier category. READ MORE

  4. 3. Youbranding - The marketing strategy of replacing the corporate brand name with personal names.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jessica Hedin; Hannah Molin; [2014]
    Keywords : Youbranding; Debranding; Brand loyalty; Campaign; Marketing strategy;

    Abstract : The importance of obtaining and retaining loyal customers, instead of attracting as many customers as possible, is and always has been a constant struggle among businesses. New marketing strategies are utilized in order to attract attention and to differentiate the brand from the competition. READ MORE

  5. 4. Enkätundersöking om vad privata skogsägare vill se på en skoglig aktörs hemsida

    University essay from SLU/School for Forest Management

    Author : Jessica Selesi; [2011]
    Keywords : Skogsägare; Hemsida; Marknadsföring;

    Abstract : This degree projects made on behalf of AB Karl Hedin to find out what private forest estate owners would like to have on a forestry-related website. The reason for finding out what estate owners think of the forest websites is to meet needs of the forest owners who are customers of AB Karl Hedin. READ MORE