Essays about: "Jessica Malmgren"

Found 1 essay containing the words Jessica Malmgren.

  1. 1. "You need to trust your guts" - A study about internal crisis communication strategies of the municipally owned companies in Gothenburg

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Jessica Malmgren; [2012-10-05]
    Keywords : Internal Crisis Communication; Crisis Communication; Internal Communication; Crisis strategy; Employee communication;

    Abstract : Crisis communication is a well-covered research area focusing on how organization should, or should have communicated in crisis situations. Most of the research relates to the external dimension of communication and in contrary; this study aims to contribute in an internal communicative perspective of crisis communication research. READ MORE