Essays about: "Johan Åslund"

Found 2 essays containing the words Johan Åslund.

1. 1. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakulteten

   Author : Johan Elgh; Felix Nyberg-Åslund; [2015]
   Keywords : Brand management; B2B; IMC; Internationalisation; Marketing; SME;

   Abstract : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. READ MORE

3. 2. Release rates and environmental impact of zinc-nickel coatings in the automotive industry

   University essay from KTH/Materialvetenskap

   Author : Johan Åslund; [2006]
   Keywords : automotive corrosion; metal release; nickel; zinc; zinc-nickel coatings; Cr VI free; surface treatment;

   Abstract : At present the automotive industry is due to an EU directive, replacing hexavalent chrome on vehicles. This is an extensive job as hexavalent chrome is used all over the vehicle and to large extent on fasteners (screws, nuts, rivets etc.). Chrome (VI) is used as a passivating layer on mainly zinc-iron. READ MORE