Essays about: "Johan Alfredsson"
Found 3 essays containing the words Johan Alfredsson.
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1. The Next Wave of the Suit-Era : A Forecasting Model of the Men’s Suit
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background By the beginning of the 20th century, the men’s suit entered the menswear market as one the most important fashion garments everdevised. At the same time, fashion became mainly a female engagement, resulting in an under representation of men’s fashion through out the past decade. READ MORE
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2. Generation E-commerce : Motivation to write positive and negative online reviews
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Abstract Purpose: The purpose of this study is to further explore customer’s motivation to write online reviews by understanding what factors motivate customers to write positive and negative online reviews. Problem: Because of the shift in technology and the introduction of the Internet the way we communicate, search for information and the way we purchase products have significantly changed. READ MORE
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3. The Effects of Repositioning as a process of Rebranding in terms of Brand Equity, Corporate Identity, and Brand Image : A case study on Lidl
University essay fromAbstract : Background: Brands are associated with certain elements, including name, logo and slogan. Being understood as major parts of all brands, changing these would be considered as a vital event. READ MORE