Essays about: "Johan Kjellstrand"
Found 1 essay containing the words Johan Kjellstrand.
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1. Brand Building in Born Global Firms : The role of digitalization in brand building in young B2B Born Global companies internationalization
University essay from Umeå universitet/FöretagsekonomiAbstract : Purpose: The purpose of this thesis is to create a deeper understanding of the impact of digitalization on branding and brand building in the internationalization of B2B Born Global SMEs. Design/methodology: The methods used were a mixed qualitative methodology including both interviews and open-ended surveys. READ MORE
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