Essays about: "Johanna Davidsson"

Found 1 essay containing the words Johanna Davidsson.

  1. 1. Sharing is caring : A case study of co-creation on Facebook

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Johanna Davidsson; Sara Wallin; [2016]
    Keywords : Value creation; Co-creation; Social Network Sites; Facebook; DART-model;

    Abstract : The increasing usage of social networking sites, such as Facebook has changed the way that corporations and customer interact with each other. New ways of customer-corporation interactions evolve constantly, enabling customers to participate and co-create value with the corporations. READ MORE