Essays about: "Johanna Kristoffersson"
Found 3 essays containing the words Johanna Kristoffersson.
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1. Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: New technologies have created a growing audience for mobile electronic communication and promotions that companies can utilize. From this, the phenomenon of mobile marketing has evolved, along with methods such as push notifications. READ MORE
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2. Solar Power at Bobygget
University essay from Uppsala universitet/Institutionen för teknikvetenskaperAbstract : During the autumn of 2014 a project called Bobygget was initiated. The purpose of the project is to establish a future residential area in Herrljunga, where a sustainable and environmentally compatible lifestyle is fundamental. READ MORE
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3. Relationship Marketing on Social Medias : A case study of Instagram
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background Relationship Marketing has during the last decades received a lot of attention. The approach enables companies to develop and improve beneficial interactions with their customers, which leads to increased profits and additional value for the customers. READ MORE