Essays about: "Johanna Ledin"

Found 2 essays containing the words Johanna Ledin.

1. 1. Guiding the User : Redesign and Usability Improvement of a Student Thesis Publication Form

   University essay from Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Filosofiska fakulteten

   Author : Johanna Ledin; [2017]
   Keywords : Usability; form design; qualitative methods; quantitative methods; DiVA; Digitala Vetenskapliga Arkivet; Användbarhet; formulärsdesign; kvalitativa metoder; kvantitativa metoder; DiVA; Digitala Vetenskapliga Arkivet.;

   Abstract : Students struggle with publishing and uploading their thesis in DiVA - the Swedish digital archive for academic papers (Digitala Vetenskapliga Arkivet). In a mixed methods usability test of the publication form with 7 users, it was shown that the overall usability was low. READ MORE

3. 2. How Brand Relationship Affects Brand Forgiveness : A Qualitative Study within the Retail Industry in a Swedish Cultural Setting

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Amanda Ledin; Linn Norell; Johanna Thorell; [2016]
   Keywords : Brand Forgiveness; Brand Relationship; Consumer Forgiveness; Service Failures; Negative Publicity; Service Recovery; Forgiveness Strategies; Branding; Brand Management;

   Abstract : Purpose - Existing research of forgiveness has received substantial notice in the field of psychology. Nevertheless, less is known about forgiveness within a business context. READ MORE