Essays about: "Jonas Annell"

Found 2 essays containing the words Jonas Annell.

  1. 1. What does it take to make them stay? : how place satisfaction relates to willingness to stay of the creative class

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Jonas Annell; Felix Terman; [2017]
    Keywords : Creative class; place satisfaction; willingness to stay; place attachment; place marketing; CSI;

    Abstract : Swedish students in smaller university host cities leave in favor of more attractive places after having completed their studies. Failing to retain newly graduated students is a problem for university host cities as educated people are associated with the group referred to as the creative class. READ MORE

  3. 2. Finding the CSR Sweet Spot : Establishing a Measurement for the Consumer Demand for CSR

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Jonas Annell; Felix Terman; [2016]
    Keywords : CSR; demand; consumers; awareness; attitude; buying behavior;

    Abstract : The concept of CSR is increasingly important in society, and firms are expected to be profitable while ethical. Deciding how to best engage in CSR activities can be difficult, but using a supply-and-demand framework can help firms to maximize their CSR activities. READ MORE