Essays about: "Jonna Adams"

Found 2 essays containing the words Jonna Adams.

1. 1. Emojis : Carriers of Culture and Symbols of Identity

   University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

   Author : Jonna Adams; [2017]
   Keywords : Emoji; Visual Communication; Community of Practice; Cultural Semiotics; Digital communication;

   Abstract : The study explored how the use of Emojis – beyond being used just as playful joke markers and tone-setters – shape culture and identity within a community of practice. Through the means of two qualitative Focus Group interviews involving ten members from a local soccer team, the purpose was to examine in-depth participants’ motivations for using Emojis, and their feelings about the Emojis that they receive both within and outside their community. READ MORE

3. 2. Just another ad?

   University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

   Author : Jonna Adams; Louise Gejrot; [2016]
   Keywords : social media advertising; targeted advertising; online advertising; audience;

   Abstract : Marketers often target women because they represent over half of the population in Canada and Sweden and because they are the purchasing agents for 85% of household items. Advertisers and marketers use targeted marketing on Social Media platforms in the hopes of engaging the audience enough to initiate a purchasing action. READ MORE