Essays about: "Josefin Nordgren"

Found 2 essays containing the words Josefin Nordgren.

  1. 1. Factors Influencing Consumer Forgiveness : A comparative study of two generational cohorts in a Swedish cultural context

    University essay from

    Author : Josefin Nordgren; Ida Pärson; Alice Hyllstam; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  3. 2. The Untold Story -Storytelling in External Employer Branding

    University essay from Göteborgs universitet/Graduate School

    Author : Christofer Nilsson; Josefin Nordgren; [2012-07-12]
    Keywords : Employer Branding; Storytelling; Employer Brand; Image; Employer Value Proposition; Symbolic Attributes;

    Abstract : In a cluttered landscape of brands storytelling could be a mean to get the message across. 80 percent of employers find it difficult to attract the right and talented people. Therefore, the aim of this study is to study how and why storytelling is used in organizations’ work with communicating their employer brand externally. READ MORE