Essays about: "Josefine Martinsson"

Found 5 essays containing the words Josefine Martinsson.

  1. 1. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
    Keywords : Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

    Abstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE

  3. 2. Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2022]
    Keywords : Counterfeit products; Brand equity; Louis Vuitton; Gucci; Michael Kors; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research, literature review and three case studies. READ MORE

  4. 3. The effects of platform navigation guidelines on the usability of smartphone applications

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Josefine Martinsson; [2017]
    Keywords : HCI; Human Computer Interaction;

    Abstract : As mobile devices become a larger part of modern society, understanding how they differ from desktop devices and how to design for them is becoming more relevant. Apple and Google have themselves published guidelines for how applications should be designed on iOS and Android, the two major operating systems on mobile devices today. READ MORE

  5. 4. Alternativa möjligheter att bedöma ryttarens sits

    University essay from SLU/Dept. of Anatomy, Physiology and Biochemistry

    Author : Evelina Karlsson; Josefine Martinsson; Emma Öqvist; [2012]
    Keywords : lodrät sits; sitsavvikelse; sitsfel; kroppshållning; balans;

    Abstract : Den lodräta sitsen är inom den engelska ridkonsten grundpositionen till häst och denna har utvecklats genom århundraden. För att prestera inom ridsport kräver det att ryttaren lärt sig kommunicera med hästen. READ MORE

  6. 5. Rider ridläraren?

    University essay from SLU/Dept. of Anatomy, Physiology and Biochemistry

    Author : Amanda Jansson; Josefine Martinsson; [2011]
    Keywords : ridtimmar; ridskolehäst; level;

    Abstract : REFERATAtt en ridlärare själv ska rida är en allmän åsikt som man ofta stöter på. Ridlärarens egna ridkunskaper och färdigheter uppfattas vara av stor betydelse. READ MORE