Essays about: "Josefine Runius"

Found 1 essay containing the words Josefine Runius.

  1. 1. Appearence Matters - Investigating the Return on Putting Effort in the Design of Presentation Material

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Matilda Söderlund; Josefine Runius; [2016]
    Keywords : signaling effects; effort; brand ability; employer attractiveness;

    Abstract : Should business-to-business (B2B) firms care about the design of their presentation material? Previous research within business-to-consumer (B2C) marketing has shown that putting more effort, in terms of e.g. creativity or expense, in advertising can be beneficial for the transmitting firm. READ MORE