Essays about: "Josefine Wallin"

Found 1 essay containing the words Josefine Wallin.

  1. 1. More Bang for the Buck

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Elisabeth Pålsson; Josefine Wallin; [2016]
    Keywords : Advertising Approach; Advertising Equity; Content Marketing; Format Attitude; Message Equity;

    Abstract : The advertising industry is evolving. With increasing clutter, changing consumer behaviors and the rise of new advertising formats brands are forced to increasingly rely on consumers to voluntarily approach their advertising. Content marketing is especially interesting in connection to the evolving advertising industry. READ MORE