Essays about: "Judith Böhnke"

Found 1 essay containing the words Judith Böhnke.

  1. 1. HOW can WE picture YOU? - Encoding and decoding ‘African women’ in fundraising campaigns

    University essay from Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Judith Böhnke; [2012]
    Keywords : Intercultural communication; Women; Africa; NGOs; Advertisement; Social Sciences;

    Abstract : Visual discourses on ‘African women’ in the fundraising campaigns of non-governmental organizations (NGOs) hold the potential for stereotype creation. Previous research has shown that Africans are often portrayed with deficiencies (e.g. lack of water, education and productivity). READ MORE