Essays about: "Julia Arhammar"
Found 1 essay containing the words Julia Arhammar.
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1. Content Marketing: Practical Enactments and Performative Ideas : an inquiry into what constitutes content marketing in Sweden
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis presents an inquiry into the concept and phenomena of content marketing and its corresponding market in Sweden by attending to its constituent practices. By adopting a practice based approach to markets, influenced by recent developments in economic sociology, it utilizes a constructivist view of markets as constantly forming and emerging. READ MORE
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